For this project I chose to re-brand or re-fresh ASICS. The popular Japanese running shoe known as ASICS have been developing sports shoes and apparel for more than 50 years now. They are very popular with olympic athletes and marathon runners, that apparently 50% of the people taking part in the London Marathon wear them. One thing that makes ASICS unique from other running shoes is their technology such as their core GEL cushioning system which has helped to create some of the most comfortable and performance enhancing shoes and apparel on the market, which is true because I bought a pair of their Onitsuka Tigers which are surprisingly comfortable. The company name, an acronym for the Latin phrase "Anima Sana In Corpore Sano", means "Sound Mind In A Sound Body". Check out ASICS website listed below.