ASICS Running Shoes

For this project I chose to re-brand or re-fresh ASICS. The popular Japanese running shoe known as ASICS have been developing sports shoes and apparel for more than 50 years now. They are very popular with olympic athletes and marathon runners, that apparently 50% of the people taking part in the London Marathon wear them. One thing that makes ASICS unique from other running shoes is their technology such as their core GEL cushioning system which has helped to create some of the most comfortable and performance enhancing shoes and apparel on the market, which is true because I bought a pair of their Onitsuka Tigers which are surprisingly comfortable. The company name, an acronym for the Latin phrase "Anima Sana In Corpore Sano", means "Sound Mind In A Sound Body". Check out ASICS website listed below.

ASICS
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ASICS/about

Project briefing at Interbrand

For this project we got briefed at Interbrands London office on 85 Strand, which was just a 5 minute walk from Covent Garden underground station. It was very professional looking on the inside, with a nice view out the window of central London. Here's an image of Interbrand from outside using Street view on Google maps, followed by some of the photographs I'd taken myself while indoors.

 

 

Google maps

Interbrand

One of the first things I did when I got this brief was search the web to find out more about Interbrand. Straight away when I had a read about them on their website I was surprised about how famous and global they are for their work. Interbrand started in 1974 and have now nearly got 40 offices and are the world's largest brand consultancy. The list of huge clients they've worked for goes on and on, with big names on it like McDonald's, Samsung, BMW and more. Check out their website on the link below.

Interbrand

Interbrand brief

Here's the brief to my 2nd wave project; a branding project working with the well known branding agency Interbrand.

The future to packaging in supermarkets?

Here's some more new technology that science is bringing to shops for the future:



Apparently the technology inside the box only costs 10 cents. The supermarket shelves would need to have some kind of electric conducting strip on them though to make the boxes actually light up. So it would only work in the supermarket, not in your cupboard at home. Thinking about it, if this got popular and the supermarket had the flashing lights right down the aisle it could look like some kind of disco nightclub, so they may as well give the shop a dance floor too.


YouTube

LEGO Augmented Reality

This augmented reality kiosk called "DIGITAL BOX" has been developed by LEGO Digital Systems and metaio. It's awesome, all you have to do is hold up a LEGO box in front of a camera and a 3-D representation of the fully assembled model is projected on top of it. You can rotate the box and the model moves with it.






After an evaluation phase it is now rolled out to LEGO brand stores worldwide and is widely seen as one of the best examples of augmented reality in marketing. I think the kiosk will make shopping funner and easier, because you won't have to just guess which toy is better from the image on the packaging, you can now see inside it, and see the constructed toy from all angles, and view its scale, without having to even open the box.

I don't think the augmented reality kiosk is going to only be seen in LEGO stores for long, because I believe this is the future to shopping.


YouTube - LEGO Augmented Reality

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YouTube - LEGO DIGITAL BOX - augmented reality kiosk system

Strictly Cone Dancing

I liked this video not just for the simple yet humorous idea, but also its name; which is taken from the hit UK dance show Strictly Come Dancing.




filthy luker
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YouTube